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Review: Programming Perl (4th ed) by Tom Christiansen, brian d foy, Larry Wall, Jon Orwant (O’Reilly Media) August 10, 2012

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If you already program in Perl you know that “Programming Perl” is the de facto reference of the language. I haven’t met Perl Mongers citing randomly from it, but we are not that far from it :). If you’re new to Perl, well now you know what you will be reading soon.

 This brings us to the targeted public of this book and that’s a tricky question. In my opinion, if you’re new to Perl –or new to programming– you are better served by “Learning Perl” (or a similar book). On the other hand, if you are an experienced programmer you’ll learn Perl from “Programming Perl” with a deep understanding of the language as a bonus. But 1184 pages may be a little too much to get your feet wet.

Don’t return the book to Amazon yet if you take the tutorial-road: your copy will serve you well for years to come as reference for the less obvious aspects of the language (and let’s be honest, there are several). So, this book is not a tutorial book. It’s neither, unlike what I just wrote, a pure reference book. The book is very well written, with just enough humour (also: as not “too much”) to make the 1184 pages digestible to get a deeper insight of the language, something that can not be said of many reference books that are written in a “phone book” style.

The previous versions dates from the year 2000 and covers ancient perls preceding the Perl revival and modernisation we’re enjoying today. Well, if this book is so important for the language –the codification of the language as it were– and well written to be enjoyable, the authors should be lucky to not face trial for the Perl riots while waiting for the update of the book. More seriously, the update was indeed urgently needed and kudos to the authors: writing this kind of book (content and reputation) is hard. It helps that Larry, the creator of Perl, is part of the team. A great read.

“Programming Perl, 4th Edition” by Tom Christiansen, brian d foy, Larry Wall, Jon Orwant
O’Reilly Media, February 2012, 1184 pages
Print ISBN: 978-0-596-00492-7, ISBN 10: 0-596-00492-3
Ebook ISBN: 978-1-4493-9890-3, ISBN 10: 1-4493-9890-1
Programming Perl @amazon.co.uk

Review: #tweetsmart by J. S. McDougall (O’Reilly Media) March 22, 2012

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Ok. I am new to twitter (@nxadm) and I am not sure I completely grasp the concept. So what’s more promising than a title in the form of a hashtag? The back of the book reads: “#tweetsmart provides the answer [to what to do with twitter] with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book”. Does the book deliver? Well, it all boils down to who you are.

The good

It’s certainly a good read. I enjoyed it. It’s short (100 pages), sometimes funny and always extremely to the point, something I appreciate. McDougall is really passionate about the subject and that shows: the author’s style is enthusiastic and upbeat. If you’re a business you’ll be using the oldest marketing tricks in a digital jacket in no time. You’ll reach a much bigger audience that you thought it was possible and it will cost you peanuts. Good.

The bad

So, what if you not own a business? No problem, the back says “business, cause, or organization”, you may think. Nope. Being an free and open source enthusiast involved in a few projects (e.g. Padre, the Perl IDE) it was specifically the “cause or organisation” part that made me curious. Of the 25 recipes, isn’t there at least one applicable to smaller (not commercial) open source projects? Sadly, no. It will help you to sell coffee or burritos, but not reach new users or developers. Did I learn something I didn’t know? Again, no (I repeat: I enjoyed the book).

So the “anti-marketing how-to community-engagement book” epithet may be a little euphemistic. Let’s stick with a “not-annoying and not insulting practical online marketing book for small business”. Sure, it sounds less “cool”, but take it from me, “not annoying and not insulting” part is worth *a lot* when talking about marketing.

Conclusion

Will I recommend it? Well, it depends on who you are. The 3 of 5 stars I give to this book is just an average: it ranges from totally irrelevant for some uses to a fantastic HOWTO to get the online marketing of your business started in no time. You Mileage -May- Will Vary.

#tweetsmart
25 Twitter Projects to Help You Build Your Community
By J. S. McDougall
Publisher: O’Reilly Media
Released: February 2012
Pages: 106
http://shop.oreilly.com/product/0636920021315.do

Be nice to me and I’ll be nice to you (ebooks) February 25, 2012

Posted by claudio in Uncategorized.
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2 comments

I love it when I get a fair deal in this greedy digital world. Paying twice for the same content is something I really dislike.

Besides the content, I like chromatic’s way of doing business: you can freely download the DRM-free pdf of his book (Modern Perl) even if you don’t buy a hard copy. Guess what, I bought the book the day it came out.

Although O’Reilly does make you pay for the electronic content of a printed book you already own, they give you a very fair deal: “Upgrade to the electronic version of any print book you’ve registered at oreilly.com, for just $4.99″.

I just got the DRM-free digital version of 5 O’Reilly paper books I already own and I don’t feel cheated at all. Be careful though not to mix offers like the 5$ book “upgrade” the half price for new releases of books you own. In this case you’ll pay half price of the full ebook price instead of the 5 $.

This is how you make customers happy. Treat me with respect and I won’t mind sending some money your way once in a while.

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